Have you ever received an email with the subject line "Email is dead!"

Funny, right? An EMAIL declaring that email is dead and asking you for a click to their sales pitch for the “next big thing”.

Or how about this one: "Funnels are dead. It's over." Now visit my squeeze page and get my lead magnet and you'll learn more.

I could give you a dozen more but you have better things to do.

So let me bottom line it for you (from my point of view)

The marketing that works is the marketing that you DO.

Not that you know about. Not that you tried once. That you do over and over again.

Here are a few examples from my own life. Forgive the “humble brag”

Here’s the bottom line and a bit of homework.

Three simple steps.

If you do that you will not only start building your list and making sales - you will find something you love to do.

That might be the biggest win of all.

Because doing what you love and getting paid for it is a beautiful thing indeed!

I started selling when I was 18 years old because I had fallen in love with a beautiful girl and wanted to get married to her. (She’s still my girl!)

Her father was wealthy, and I wanted to support her in a style she was used to, but I knew there was no world in which a job would do that.

So I took a straight commission job selling office equipment office-to-office.

Fast forward to today, and I've still never had a job where I was paid to show up.

I either have been self-employed, or have been a full-commissioned salesman for someone else.

Why does that matter?

Because I'm going to share with you my number one lesson from all that time.

Ready? …

Sell the outcome, not the process.

Not sexy at all, right?

But more powerful that words can say.

There are a thousand ways to say this, including

Once you see the power of this idea it will never leave you. You will be able to instantly evaluate a product or service and translate it into an outcome that changes people.

And you will have the power to sell anything, anytime, to anyone.

I’m teaching a class on this soon. If you want to join it just reply and let me know. There is no cost to join and I will not be pitching anything.

Using AI is fun, right?

Even those who struggle to use it will say it’s fun watching the AI do things so fast. People of all ages and locations are using AI to get more done in less time.

Or so they hope.

But what about profiting FROM AI?

For most, it’s a mystery.

I’ve cracked that code (thank God) and want to share what may be the most important lesson I have learned.

Did you know that the secret to creating passive income is in the first sentence above?

If you make AI fun to use and give people limited-time free access you will succeed.

While it would be wonderful to be one of those A.I. zillionaires, the truth of the matter is that providing A.I. that helps people is the name of the game.

And the key starts with the word "free"

The absolute path forward right now is to create a wonderful AI tool, or buy rights to one, and then provide that free for 10 to 14 days.

After those 10 to 14 days, charge a nominal monthly price and just let the AI tools do the work for the customer and let the customers create income for you.

How much? Multiply $17 by 600 and get the answer. (That’s per month)

Word will build as your new users share their enthusiasm over the tool you provided them.

You see, happy users do the marketing for you!

Read that again, because it’s important.

I truly believe that the path forward for most people is to do what I just shared above. The good news is it's very easy, and you don't have to have any technical skills at all to do it.

Shameless plug coming next …

If you want to see the tool that I built in order to do this in my own life, click here and take a look.

That’s it for today. If you are enjoying my newsletter please hit reply and let me know. Or tell a few thousand of your closest friends. :-)

I hope we talk soon,
Charlie